Sweat Success

Ep. 72 The Future of Fitness: How Wearable Data is Revolutionizing Gyms - w/ Marco Benitez

β€’ Michael Benso β€’ Season 2 β€’ Episode 72

πŸš€ What if gym owners could personalize every workout, track every member’s progress, and create new revenue streams through data? Today, we sit down with Marco Benitez, co-founder of Rook, to talk about how wearable tech is revolutionizing the fitness industry.

Marco explains how gym owners, fitness coaches, and entrepreneurs can leverage data (from heart rate to sleep patterns) to boost member retention, drive revenue, and deliver truly personalized experiences. πŸ‹οΈβ€β™‚οΈπŸ“Š

πŸ”₯ In this episode, we cover:

βœ”οΈ How gym owners can monetize wearable data πŸ’°

βœ”οΈ Why personalization = higher retention rates πŸ†

βœ”οΈ How AI & data will shape the future of fitness πŸ€–

βœ”οΈ The power of owning your health data πŸ“‰

βœ”οΈ What gym owners MUST know about integrating wearables πŸš€


πŸ’‘ Want to take your gym business to the next level? This episode is for you.

πŸ‘€ Where to find Marco & Rook:

πŸ”— Try Rook: www.tryrook.io

πŸ”— Marco’s LinkedIn: https://www.linkedin.com/in/marcobzg/


πŸ“© Enjoyed the episode? Let us know in the comments & don’t forget to hit LIKE & SUBSCRIBE for more fitness business insights! πŸ’ͺπŸ””

#FitnessBusiness #GymOwner #WearableTech #AIinFitness #SweatSuccessPodcast #RetentionMatters #DataDrivenFitness

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