Sweat Success
Sweat Success is the podcast for gym and fitness business owners who want to grow their businesses and achieve success.Join us every week as we provide valuable and actionable steps for solving pressing problems and addressing real-life issues in live-recorded episodes.
Our host works with listeners and guests to provide clarity on what needs to be done to grow their fitness businesses, and in the rare case that we cannot provide the necessary strategies, tactics, or analysis, we bring in experts from our network to help solve the problem.
With extensive experience in the industry, our host shares valuable lessons and experiences to help listeners achieve their goals. Tune in to Sweat Success for inspiration, guidance, and the tools you need to succeed in the gym and fitness industry.
Podcast Sponsored by Buzops https://buzops.com/
Sweat Success
Ep. 81 How to Build a Gym Franchise That Stands Out?
Most gym owners make the same mistake: they try to serve everyone.
But the key to real growth? Serving someone deeply.
MADabolic is a strength-focused group training franchise built on principles Brandon honed as a former professional hockey player. With 36 locations open and aggressive expansion in 2025, Brandon has mastered scalable systems, high-retention training models, and the operational playbook for gym growth.
In this episode, you’ll learn:
⏩ Why chasing specific niches beats going generic
⏩ How removing the scoreboard creates an inclusive training floor
⏩ The origin story behind a strength-based franchise that filled a massive market gap
⏩ What it really takes to scale from 1 gym to 40+ units and still keep the soul of the brand
This is a must-watch for gym owners, franchisees, and anyone building a fitness business with purpose.
🔗 Learn more about madabolic: https://madabolic.com/
TIME STAMPS FOR BETTER NAVIGATION
0:00:00 - Introduction to franchising and motivations 0:02:01 - Different types of franchises and hospitality-driven businesses 0:04:43 - Primary goals of gym owners and business challenges 0:07:26 - Brandon's background and business origin story 0:12:39 - Differentiating fitness franchises and market positioning 0:13:29 - Comparing fitness franchise models (F45, Barry's Bootcamp, CrossFit) 0:16:35 - Discussion on fitness program cycles and consumer behavior 0:18:16 - Identifying gaps in fitness training and market needs 0:21:40 - Inclusive training approaches and removing competitive scoreboards 0:23:18 - Challenges in franchising and human business management 0:26:54 - Franchise business model, facility size, and financial expectations 0:30:27 - Programming and support for franchisees 0:33:00 - Brandon's personal training approach and health challenges 0:36:46 - Potential investment strategies in fitness 0:37:23 - Thoughts on fitness industry innovation and targeting underserved populations 0:41:41 - Discussing potential new fitness categories and community engagement
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