Sweat Success

Ep. 82 How to Build a 6-Figure Gym Without Wasting a Dime - Joe Riggio’s Playbook for Smart Scaling

Michael Benso Season 2 Episode 82

📈 How do you build a profitable gym that actually runs like a business and not just a passion project?


In this episode of Sweat Success, Joe Riggio of Varsity House shares exactly how he built multiple high-performing studios, pays his coaches six figures, and avoids the money traps most gym owners fall into.


From rent strategy to pre-sale marketing, staffing, and scaling, Joe drops real numbers, real systems, and no-BS advice. If you’re trying to grow your gym without burning out or going broke, this is your playbook.

👤 Guest:


Joe Riggio — Owner of @varsityhouse & Co-Founder of Business of Strength

📲 Instagram: @coachjoestrong

💻 Consulting: businessofstrength.com


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💥time stamps:

0:00:00 - Introduction and business growth 0:00:22 - Discussion of multiple business locations 0:01:53 - Challenges of gym ownership and business acumen 0:03:03 - Personal background and entry into fitness training 0:07:15 - Growth strategy and location model 0:10:32 - Lease negotiations and space considerations 0:15:03 - Rent cost justification and market analysis 0:20:45 - Revenue projection and financial planning 0:22:35 - Business stability and profit focus 0:26:37 - Timeline for opening new locations 0:29:35 - Marketing strategy and budget 0:33:02 - Community engagement approach 0:33:09 - Potential franchising considerations 0:35:15 - Contact information and business coaching platform details

#GymOwner #FitnessBusiness #SweatSuccess

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