Sweat Success

Ep. 90 Inside HOTWORX’s Franchise Machine - The Sauna Strategy Disrupting Fitness

Michael Benso Season 2 Episode 90

What if your gym could offer faster results, better recovery, and generate higher retention, all in one 30-minute session?

In this episode of Sweat Success, we dive deep with Stephen Smith, founder and CEO of HOTWORX, the revolutionary infrared fitness studio franchise that’s disrupting the wellness industry.

From the ashes of the tanning salon era to nearly 800 HOTWORX locations and counting, Stephen shares the wild backstory of how a conversation over rum in Jamaica led to one of the fastest-growing fitness brands in the world.

Whether you're a gym owner, franchise investor, or someone obsessed with fitness innovation, this episode is packed with takeaways on longevity, performance, and scaling a wellness brand that actually works.

🔗 Visit hotworx.net to learn more or inquire about a HOTWORX franchise near you and download your Hot Exercise book here: https://www.hotworx.net/hot-exercise.

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💥 TIMESTAMPS FOR BETTER NAVIGATION:

0:00:00 - Introduction Stephen Smith 0:02:14 - Origins of Planet Beach and challenges in the tanning industry 0:06:39 - HOTWORX idea 0:10:50 - Discussing the trade show and prototype delivery 0:13:19 - Changing the name from Hot Box Detox to Hot Works 0:23:19 - Discussing cardiovascular benefits and workout experiences 0:26:48 - Franchise costs and opportunities 0:28:06 - Future growth plans for HOTWORX 0:33:41 - Contact information

#hotworx #infraredsauna #hotworxpilates #hotworxyoga #gymandsauna

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